The Wine Press

PUBLISHED WEEKLY

5 Tips for Increasing Your Wine Club Members

5 Tips for Increasing Your Wine Club Members

While having a wine club was once a nice-to-have, it has now become essential for any winery. In 2020 and 2021, there was an unprecedented number of individuals signing up for wine clubs worldwide. In fact, Winc reported a 578% increase in new wine club member...

4 Wine Trends Wineries Should Know About

4 Wine Trends Wineries Should Know About

There is no denying that if wineries want to stay ahead of the game, they must keep on top of the wine trends. As the industry constantly shifts, different trends come to the surface and allow wineries to adjust accordingly. With the global pandemic, 2020 and 2021...

A Quick Guide to Google Analytics for Wineries

A Quick Guide to Google Analytics for Wineries

Google Analytics is the most widely used website-statistics tracker. In particular, is a valuable tool that any business should use to gain invaluable information regarding their websites. This is equally powerful for wineries to see which wines people view the most...

5 Tips for Creating Compelling Marketing Mails

5 Tips for Creating Compelling Marketing Mails

Writing compelling email marketing content is not as simple as we might think. In a digital age where spam is a serious issue, standing out can be exceptionally hard. Moreover, getting sales or conversions from these emails are even more challenging. This is apparent...

5 Tips for Training Your Servers (To Get More Wine Sales)

5 Tips for Training Your Servers (To Get More Wine Sales)

Whether you're focusing on getting wine sales through your tasting room, restaurant or wine store, you can train your servers to naturally improve the sales. Here are five tips to get more wine sales that you need to know about! Serve Your Servers One of the most...

Product Update, September 2017

New Features Added delivery notification email to let recipient know their parcel has been delivered Birthday email and SMS can now be sent on the day, week or month of recorded birthday date Allow offline payments to record a reference number Improved handling...

3 Ways Technology Can Help Wineries With Operations

3 Ways Technology Can Help Wineries With Operations

Let’s cut to the chase. The old-school systems used for accounting, stock management and sales have to go. We’ve seen (during the pandemic especially) that wineries need technology if they want their business to survive. In fact, Technology helps wineries Thrive....

How to Monetize Virtual Wine Tastings

How to Monetize Virtual Wine Tastings

Virtual Wine Tastings: It seems to be one of the most talked-about wine topics in 2020 and 2021. What once seemed like a trend now seems like a viable business idea that can help thousands of wineries around the world survive (and even thrive.) We reached out to...

Should You Be Making Vegan, Organic or Sustainable Wine?

Should You Be Making Vegan, Organic or Sustainable Wine?

It is estimated that by 2030, the organic wine market alone will be worth $30 billion. While conventional wines are still doing exceptionally well in the market, unconventional wines are becoming increasingly popular. Are these unconventional terms like boynamic,...

Unexpected Ways AI is Used in the Wine Industry

Unexpected Ways AI is Used in the Wine Industry

While we continue to depend on human interaction and intervention, the introduction of AI in the sector could change things forever. The use of technology in the wine industry is ever-growing and increasing in all aspects of the sector. Whether this is in the tasting...

Our Partnership with the extraordinary Outshinery

Our Partnership with the extraordinary Outshinery

To help wineries in every possible way to get the sales and recognition they deserve, we’ve formed meaningful partnerships with several other businesses around the globe. One of these businesses, Outshinery, is as determined as we are to helping wineries thrive. This...