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Why the digital economy is failing wine brands

Why the digital economy is failing wine brands

Nobody could have predicted a pandemic to hit our world in 2020. For years observers to the wine industry have highlighted the precarious condition of digital wine trade. Coronavirus and COVID-19 have not started, but only heightened the challenged based by a large majority of wine producers.

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The 1,650-year-old Speyer Wine Bottle

The 1,650-year-old Speyer Wine Bottle

In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! To Open or Not to Open The 1,650-Year-Old Speyer Wine Bottle?...

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Also seen previously

How To Nail Your Wine Club Sales

How To Nail Your Wine Club Sales

Incentives, in the forms of loyalty programs and memberships, has proven hugely successful in the wine industry. Both the loyalty and membership programs have proven to help customer retention and keep customers engaged with your product. If you haven’t yet, we highly...

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Why the Overall Wine Market is Flat

Why the Overall Wine Market is Flat

Despite the challenging circumstances that 2020 has brought all the sectors, wine sales have managed to hold their own. In fact, many retailers (especially online) have reported significant sales increases during the pandemic. But it doesn't change the fact that the...

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3 Ways to Make Your Winery Stand Out

3 Ways to Make Your Winery Stand Out

As more wineries make their way into the market, creating the ultimate experience is more important than ever. When guests have hundreds of wineries to visit and experience, you want to ensure you were memorable in more ways than one.

The knock-on effect of one guest having a great experience will be tremendous. Word of mouth (especially on social media) will allow your business to reap some incredible rewards.

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