The Wine Press
PUBLISHED WEEKLY
Our Partnership with the extraordinary Outshinery
To help wineries in every possible way to get the sales and recognition they deserve, we’ve formed meaningful partnerships with several other businesses around the globe. One of these businesses, Outshinery, is as determined as we are to helping wineries thrive. This...
How To Boost Sales with Social Media and Email Marketing
"Statistics show that more than half of the world’s internet users, ages 16 to 24, use social media to research a brand or product" While many wineries still don’t consider the importance of having a solid social media presence, and email marketing, the evidence of...
There is no shortcut to delivering a great experience to customers
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In a podcast released in February, Wine Tech...
3 Wine Initiatives You Need to Get on Board With
"In 2020, the AR market stood at $3.5 billion with 1 billion AR users. This number is expected to grow exponentially, with an expected value of $18 billion in 2023." What technology does your business take advantage of? How far ahead are you in terms of features,...
4 Ways You Can Build an Exceptional Budget-friendly Website
It’s pretty simple: If you’re going to hire a web designer, expect to pay between $100 - $1000. Meanwhile, if you customise a domain, install all the features, and run it yourself, you’re looking to pay between $14 - $40 a month. You have to decide whether your...
Expert Ways to Boost Your Sales Using Discounts
You might not think it, but discounts and promotions are an important part of your business. You can dramatically boost sales using discounts. There is no denying that everyone loves a good sale. In fact, it was estimated that in 2020, more than 80% of U.S. consumers...
Covid Analysis: How the Wine Industry has Changed and Adapted
While the Pandemic has had irreversible effects on several business sectors, the alcohol industry has experienced a bitter-sweet impact. One of the positive effects that the pandemic has had on wine and other alcohol is the boost in global sales. According to Forbes,...
Release Update: August 2020
Automated membership up-sell online, updated birthday celebrations and referral sales tracking is now available. You can also ship with Aramex Global and new advanced branding of all emails sent is available.
Five Authentic Ways to Improve Your E-mail CTR
E-mail campaigns and advertising have been hugely successful in directly targeting a specific audience. These campaigns not only create a personalized-feel but also allows businesses to track their audience and the conversions. This makes your CTR crucial. The...
How To Nail Your Wine Club Sales
Incentives, in the forms of loyalty programs and memberships, has proven hugely successful in the wine industry. Both the loyalty and membership programs have proven to help customer retention and keep customers engaged with your product. If you haven’t yet, we highly...
Why the Overall Wine Market is Flat
Despite the challenging circumstances that 2020 has brought all the sectors, wine sales have managed to hold their own. In fact, many retailers (especially online) have reported significant sales increases during the pandemic. But it doesn't change the fact that the...
The Impact of Referrals on Wine Sales & How to Utilize it
One of the problems commonly found among wineries is the ability to reach new customers that have never heard of the winery and improving wine sales. There has been a major focus on retaining customers and pushing all our resources to ensure they stay remain active...
Why Wineries Need To Up Their Social Media Game (With 4 Ways to Do That)
With over 3,5 billion active social media accounts today, is your business genuinely making the most of these platforms? In a recent article about Lessons Learnt Selling Wine over 2020, we took a look at the importance of social media. Considering the sheer number of...
Release Update: May 2020
Additional controls over refund limits per staff member are now available. Improvements to built-in support and additional help is now shown on export, customer activity feed and other screens.
Release Update: April 2020
Improved shipment across all carriers and added a new visual delivery progress indicator to each notification. USA tax compliance with monthly fillings by state is now available.
Release Update: March 2020
Events history now available for all addons, showing additional information on interactions with your external systems and providers, helping to clarify all interactions with external systems.