The Wine Press

PUBLISHED WEEKLY

3 Ways to Make Your Winery Stand Out

3 Ways to Make Your Winery Stand Out

As more wineries make their way into the market, creating the ultimate experience is more important than ever. When guests have hundreds of wineries to visit and experience, you want to ensure you were memorable in more ways than one.

The knock-on effect of one guest having a great experience will be tremendous. Word of mouth (especially on social media) will allow your business to reap some incredible rewards.

5 Ways to Maintain Wine Sales During the Pandemic

5 Ways to Maintain Wine Sales During the Pandemic

There's no denying that the pandemic has created several setbacks, forever changing the wine industry. Moving forward and embracing these changes is crucial for the survival of any wine-business. Not only do you want to maintain your wine sales, but also increase...

5 Great Ways to Increase Restaurant Wine Sales

5 Great Ways to Increase Restaurant Wine Sales

Wine sales account for a large portion of your restaurant's revenue. So finding different means of improving this revenue is vital for the survival of your business. This isn’t always the easiest task, so we’ve together a list of 5 Great Ways to Increase your...

Lessons Learnt Selling Wine over 2020

Lessons Learnt Selling Wine over 2020

Although 2020 has proven to be unlike any year we have ever experienced, it comes bearing some good news. As one of the most trying times, many businesses have unfortunately not seen the end of 2020. What we have seen, though, is how incredibly resilient the wine...

Increase Your Sales with These 7 Tactics

Increase Your Sales with These 7 Tactics

With millions of wines available in the market today, standing out as a wine brand isn’t easy. And with so much information, initiatives and trends, knowing how to increase wine sales is an intimidating concept. But it doesn’t have to be. We’ve created a list of...

How to Engage With Customers Online (and Keep Them Engaged)

Without understanding how to reinforce the value of your product and the services you provide, you miss out on a major key towards success.It’s no longer just about offering a great bottle of wine or beer; customer engagement has never been more vital than it is...

Online Christmas shopping during a pandemic

Online Christmas shopping during a pandemic

It's now 6 weeks to Christmas. Shopping trends, consumer habits, and social behaviors have changed for good in 2020, and this inevitably has an impact on Christmas sales. Here are a few tips and ideas worth considering for wineries wanting to set themselves apart this...

Release Update: August 2020

Automated membership up-sell online, updated birthday celebrations and referral sales tracking is now available. You can also ship with Aramex Global and new advanced branding of all emails sent is available.

How wineries can improve their bottom line

How wineries can improve their bottom line

Generations of vintners know that the wine business is not for the faint of heart. The industry demands plenty of business smarts, a full-time commitment, and a lot of cash to be successful — all before the first crush. The packaging quick-win All of us have made...

Why Your Winery Needs a Wine Club

Wine Clubs are considered one of the most important features that most wine businesses can establish for themselves with little effort. The addition of a wine club not only increases high-margins direct sales but offers a variety of other benefits to your customers...

Why the digital economy is failing wine brands

Why the digital economy is failing wine brands

Nobody could have predicted a pandemic to hit our world in 2020. For years observers to the wine industry have highlighted the precarious condition of digital wine trade. Coronavirus and COVID-19 have not started, but only heightened the challenged based by a large majority of wine producers.

COVID-19 to end free wine tastings in Australia?

COVID-19 to end free wine tastings in Australia?

For many years, free wine tastings were prevalent in Australia, even as wineries in California were increasingly moving towards paid tastings. Today, thanks a global pandemic, Australian wineries are forced to adapt their business model.

Release Update: May 2020

Additional controls over refund limits per staff member are now available. Improvements to built-in support and additional help is now shown on export, customer activity feed and other screens.

Release Update: April 2020

Improved shipment across all carriers and added a new visual delivery progress indicator to each notification. USA tax compliance with monthly fillings by state is now available.

Release Update: March 2020

Events history now available for all addons, showing additional information on interactions with your external systems and providers, helping to clarify all interactions with external systems.