In Virginia each customer is important so

you deserve the tools to make them special

Better productivity means getting your time back

To be competitive in the digital age, your winery should focus on wine, good times and customer relationships. Not spreadsheets. We allow you more time by eliminating the boring, repetitive tasks.

Why is Troly a perfect fit?

Our active community of producers is continuously guiding us to making Troly add value to their business. Using Troly also means you join the group, get a voice and your input truly matters.

Easy to use, turn-key ready

Together, we configure your Troly to get your started on the right foot and automate day-to-day sales and relationship management work.

Every customer detail, anytime and wherever you are

One-click gives you access to complete customer history. Send automated yet highly personalized follow-ups to help spread the love, automatically while you deal with other business priorities.

Personalized training

Troly is configured for your brand, at your pace and in your own time.

Support is included

Our team of industry experts is here to help you operate and sell effortlessly.

Much, Much More

More than Point-of-Sale. More than eCommerce. More than Wine Club.

Tailored Point-of-Sale included

Capture sales, signup members and access complete historical customer details at your fingertips. With advanced marketing and event tracking capabilities, you can now send highly targeted follow-ups and offers to each visitor.  This Point-of-Sale is the most suited to your reality.

Standalone eCommerce included

Turn your website into your most important shopfront. You present your brand, coupons and member offers, and sign up new club members, seamlessly. Wineries using a Troly-connected eCommerce website no longer have to separately maintain pricing and stock, or keep an eye on online orders. 

Unlimited clubs and allocations included

Products with limited availability need advocacy, membership and direct sales. You know that. Clubs and allocations tasks in Troly are really easy. You configure your club the way you like it, and Troly executes it.

Includes member upgrades and downgrades, automated shipping schedule, member-only products, shipping fees for members, invite-only clubs. Record member pack preferences, advanced shipping configurations, joint-membership, and so much more.

The most flexible sales management

Bring your sales, from all channels, together for individual, group or bulk processing. With Troly you define your brand, every touchpoint and we make each customer feels like they are your best. Irrespective of where the order came from, who fulfils it or how it’s shipped.

Trusted by over 520 brands worldwide

Supercharge every sale, through every channel, direct-to-consumer

"Simply better sales"

As a tasting room manager, I’ve found that Troly once fully configured brings in more power to execute our sales well. Every step along the way, we capture valuable insight on customers and this is used wisely to ensure brand consistency.
We found that time required to train new staff was reduced, and customer retention went up despite ongoing staff rotation.
I now have every module enabled and I must say that Troly’s metrics severely outperform their competition, and brought business intelligence to the winery while delivering a remarkable experience to our customers. If you are serious about digital marketing, and data-driven customer engagement, Troly is a must for you too.

John Alvey

Winemaker and Owner, Texas

"Most flexible clubs"

As a tasting room manager, I’ve found that Troly once fully configured brings in more power to execute our sales well. Every step along the way, we capture valuable insight on customers and this is used wisely to ensure brand consistency.
We found that time required to train new staff was reduced, and customer retention went up despite ongoing staff rotation.
I now have every module enabled and I must say that Troly’s metrics severely outperform their competition, and brought business intelligence to the winery while delivering a remarkable experience to our customers. If you are serious about digital marketing, and data-driven customer engagement, Troly is a must for you too.

Madeline from Stellenbosch

International Direct Sales Manager

"Real integrations"

Introducing Troly to our websites (we have many) has significantly improved customer experience compared to our club software solution. Troly allows customers to easily place orders, access loyalty discounts and points and most importantly, limited release member-only products.
Troly communicates with our warehouse to handle stock allocation, brings various shipping options together, and provides communications to our customers that have reduced the inbound shipping inquiries by over 40% over three months.
Every vendors says they have integrations but Troly pushes this further and has completely eliminated our need for manual handling of csv files and Excel manipulations.

Marik from Oregon

Warehouse Manager

"Best customer data"

As a digital marketing strategist for multiple wineries, I have had the opportunity to test various club and website providers, and Troly is hands-down the premier provider in respect of depth winery technology and members customer service. They have given me the ability to deliver promotions strategically based on our user habits, to customizing interactions with our visitors for a better user experience, and theyr team have always delivered.
We have implemented Troly at multiple wineries and the solution has delivered significant ROI. They are passionate about their customers, wines and craft beverages, and it shows from the end results!

Marie Hickberry

Marketing & Sales, California

"Just set and forget"

As a tasting room manager, I’ve found that Troly once fully configured brings in more power to execute our sales well. Every step along the way, we capture valuable insight on customers and this is used wisely to ensure brand consistency.
We found that time required to train new staff was reduced, and customer retention went up despite ongoing staff rotation.
I now have every module enabled and I must say that Troly’s metrics severely outperform their competition, and brought business intelligence to the winery while delivering a remarkable experience to our customers. If you are serious about digital marketing, and data-driven customer engagement, Troly is a must for you too.

Jordan Milford

Shop Manager, London

"Finally, everything is in one place"

I’ve used every Troly product whilst running every aspect of our direct sales through 3 tasting rooms and 4 separate wine clubs. I must say that I had underestimated the value of providing each staff with a single tool for them to recognize repeat customers and club members. We’ve increased club member visits significantly over the last 12 month.
Then having all sales in one place is nothing short of magical. our backroom staff process sales from every channel seamlessly while delivering a remarkable experience to our customers. If you’re serious about digital sales and marketing, and data-driven customer engagement, Troly is your best friend”

Sam from California

Sommelier & Wine Bar Owner

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About Troly

Troly is the leader in integrated multi-channel commerce for the craft wine, beer and spirits producers. Use our powerful digital retailing solution to retain and reinforce the very personal buying experiences of their bottles. Our fully managed service instantly connects consumers to brands anytime and anywhere through live web sales, point-of-sale solutions, relationship-based marketing and VIP clubs for strong, recurrent sales, and many more.