Troly's fees structure

Updated on May 7, 2020

At Troly, we believe pricing should be fair for everyone, providing true equality of opportunity to members of the industry. That is why we are transparent when it comes to the exact costs and benefits of using Troly. We are proud of the value we provide to all Troly customers, and we believe in building relationships with clear communications at its core.

We also understand every business has unique needs. Some begin with a POS system, others prefer to automate wine club operations and online direct sales marketing.  We respect the pace at which each brand adopts some or all of our technology.

When you join Troly:

  • your monthly fee includes our standard integrated add-ons and applications (POS, Tasting Experience, Troly Payment gateway and Troly Shipping account provider (where applicable), MailChimp, WordPress integration and many other useful add-ons.
  • Additionally, you could download our advanced add-ons and integrate Troly to your own Shipping carrier account(s), Payment gateway and accounting system for an additional monthly fee: Look at our pricing strcture.
  • you can change your configuration, add new options and even request new features to be added.

However, there will be fees on top and you should keep in mind:

  • any services commissioned through a Troly agreement will see fees incurred passed onto you with no margin or added markup. This includes some payments, shipping carriers, and also marketing tools such as SMS and welcome postcards.
  • any services connected to Troly but under your agreement will be invoiced directly to you by the provider (ie, this is your commercial agreement). This includes non-Troly payment gateway, shipping carriers, accounting system, and EFTPOS transactions, for instance.

We also offer assistance with your website build, configuration, and hosting.

How pricing works in Troly

To keep things simple, Troly charges 1% of sales or a minimum fee. Look at our pricing structure to see what minimum fees are applicable to your business. For instance, in USA:

Last month if you transacted This month your fee is
less than $19,500 195$
over $19,500 1% of sales

This fee grants you access to standard features, tools, and configurations.

Industry Service Providers Fees

However, you may be required to pay for additional industry services you use.

Provider details
Fee structure
Advanced Payments

(Troly Group Gateway)

This is a payment handling fee that includes interchanges fees and our team dealing with disputed charges with the bank.
1.95% + 25¢ for Visa and Mastercard

2.95% + 25¢ for American Express

→ No monthly merchant fee

Soon in USA and other countries

Australia Post (AUS), UPS (USA) group shipping: print shipping labels, arrange pickups and drop-offs, and ship in with no need for your own agreement.
Troly handles any damaged or missing parcel claims on your behalf and creates an account for you.
Rates are based on weight, volume, origin, and destination.
→ No minimum annual volume shipped
SMS Marketing
Send SMS messages for 10¢ each
Membership Welcome Cards
$1.00 per postcard sent. Average savings of 10% off normal retail. Undergoing trial with select partners.
Shipping Insurance (applies to parcels shipped under any of our group accounts)
Under Troly Shipping All parcels are insured at retail value (max $500 per shipment) no extra cost. With Australia Post, save an average of 5$ per parcel, with Fastway gain 100% coverage (extra 40% off base offering)

What Else You Should Know

Platform usage

This is the Troly platform access fees as explained above. The greater of the minimum fee or 1%-of-sales. This fee covers an email-based support service, platform maintenance, development and backups, and also data storage, data mining and customer profiling analysis. Covers all configurations of CRM, Stock management, POS, Website, Club Runs, Direct Email Marketing, etc.

Service Providers

Should you decide to use the shared services, the fees associated will be passed on to you, at cost. In other words, if you charge a credit card using Troly's Group Gateway, the bank charges only X% fee to us and we pass this X% fee to you. The same goes for shipping and other marketing fees.

External Providers

Additionally, some businesses prefer to use their own agreements with various providers. In this case, each provider will invoice you directly and Troly will introduce no potential savings. We may, however, be able to report onto these fees for you, depending on the service. As mentioned previously, there may be a monthly fee that will be charged to you for connecting Troly to your own providers (payment gateway, Shipping carrier(s)).

When are fees charged?

Besides the platform usage and Advanced Add-ons fees, other fees are only charged when you use a service so if you do not use Carrier A on a given month, there is no fee. Then, when you sell $150 worth of products plus $20 shipping through Carrier A (for which you really pay $14), you will incur:

  • platform usage fee of $1.70 (or 1% of 170) for using the platform
  • (optional) merchant fee of $3.57 (or 1.95% + 25¢ of $170) if you use the Troly payment 
  • (optional) shipping fee of $14, if you use the Troly agreement with Carrier A

Then, if you have used Troly payment, then Troly will remit $150.73 (170 - 1.70 - 3.57 - 14) to your nominated bank account.

If you do not use Troly payment, then $1.70 will be charged to you at the end of the month.

Note that if you use your own agreements, some providers may also charge account maintenance fees and you may be charged for using our advanced add-ons services.

Sharing costs with customers

Remember, you can also pass on some or all of these fees to your customers. Troly offers the facility to add shipping fees or a credit card surcharge to your orders. This is available and included in Troly Marketplace.


Frequently asked questions

Why do funds remitted don't match my reported sales amount?

  1. This may happen when you are using an external bank and/or EFTPOS provider withholding their fee upfront. Troly has no knowledge of the agreements’ fees that you have negotiated with your provider. As a result, we report $170 in sales, but your bank deposit may show less than the whole amount.
  2. This also happens when using the Troly payments gateway as fees are also withheld upfront. However, reporting will be accurate on figures reported with End of Period and Accounting integration.

My account is locked. How do I unlock my account?

If any invoice is outstanding, your account will be locked immediately. Entering valid credit card details to automatically pay for the invoices will unlock your account.

Am I being charged for test transactions?

If you have decided to place a sale for testing purposes, remember that Troly doesn't differentiate between test and "real" transactions. If you are simply trying to confirm everything is operational, consider adding a 99% discount onto your test orders, or simply canceling the order thereafter. This will ensure that your fees are kept to a minimum!

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