The customer membership page is crucial to manage your members benefits and define who they are when it comes to providing products, events, and club runs tailored to their needs. Among other advantages, managing memberships:
- Ensures a better cash flow
- Builds a stronger relationship with customers
- Secures more predictable sales
Membership page and details
Before being able to access customer's membership pages in Troly, you need to install the Membership Add-on and set up your Membership (Clubs) settings. Please use this article to learn how to do so in Troly.
Membership name and description
This page appears under a customer profile page in Troly only if the customer has been assigned to a membership.
The customer membership name is displayed at the top of the Membership page where you can update it, suspend it or amend the prepayment options.
If you have entered a membership description in your membership settings, you will see it underneath the membership name.
This section provides the member's ID (automatically generated), their starting date, their reward points balance (if any) and the notes manually added to their account. These details ensure the members preferences are not overlooked when creating bulk orders and require manual review.
The membership number is generated automatically for you when a customer joins a club, and it is a simple number. Increasing by 1 with every new member. It is only used for your records and can be manually changed at any time by you.
The rewards points are enabled in the membership page settings according to the dollars spent or units purchased. They are adding up with your member's purchases. You can edit rewards points at any stage.
When an order is created and the rewards points redeemed with the Discount and rewards points button, changes will be immediately reflected on the membership page. The points can be redeemed by you in Troly, customers can not see or redeem their reward points by themselves when placing an order online. However, you may add a note in their customer profile page in Troly, in the Custom Shipment instructions field to let them know by email when sending the “Upcoming Order To Be Shipped” message.
Membership history and sign up source
The Membership history lists all the membership related activities and who made the changes. Automated updates made by Troly also appear. The update also records the sign up source so you will know from where your customers signed up (from your website, the POS or from the Tasting Experience).
Assign a membership to an existing customer
In order to sign up customers to a specific membership in the Troly webapp, search for the customer name or email address in the search bar located on your Customers page. From there, click the Membership tab and select the membership in the little drop-down menu. Here is what it looks like in Troly:
Once you've completed the above, you'll have access to all the membership options for this particular customer. You will see in the Advanced Options section the Send Welcome Email button available. You can click this button so that your new member will receive the Welcome Email configured in your Communications settings page, in the Members Only tab.
Membership preferences, Payments notes and Custom shipment instructions
The three fields are used to ensure members with special requests and instructions are not overlooked.
The membership preferences notes (e.g. the member's wine preferences) ensure the content reflects what the member asked for. No notification is sent to the customer until you have manually confirmed the order. If the membership preferences state that your member dislikes a specific type of wine, you can replace those products when packing the bundle. This will allow them to enjoy what they receive and entice them to repeat the order. In this case, you are the one editing the order for your customer as you will be prompted to manually review the order (your customer can not see this note on their end, it's only for your own use). Alternatively, your customers may be able to edit their own order online if you enable the option when creating your bulk order (the Club Run order).
If the payment notes require that you contact them before placing the order (when customers ask to be contacted before a card is charged or to pay by cheque or bank transfer), that may allow them to choose their preferred payment method to ensure the payment is successful or delay the order instead of cancelling it. The notes will require each order to be individually paid for.
Custom shipment instructions
The custom shipment instructions are very flexible. They can be any custom message that relates to the customer experience or something that reminds the customer to order specific products that they enjoy.
The message is added to the "Upcoming Order To Be Shipped" message and allows to make changes to the order when required. In your Communication settings page, use the *|shipmentinstructions|* placeholder (select "Special Shipment instructions") to add this information automatically in the "Upcoming Order To Be Shipped" email template. For example, we can inform our member that they have reach X amount of rewards points and are eligible for a special pack or that we still have a few bottles of their favourite release.
If you need to add specific instructions regarding the delivery of the order, add the notes in the "Delivery notes and instructions" field under the "Addresses and Payment" tab. This note will be displayed on the shipping label.
Set up your scheduled membership dates
Scheduled membership dates are set up by your Membership settings. The shipment dates are set on a rolling period determined by the member sign-up date or your own club run(s) specific dates.
- Membership start date: starts from the joining date and split through the year according to the amount of deliveries set. The very first order will be using the first membership delivery slot.
- Specific date: same set dates every year.
You are still able to manually alter the delivery dates for each of your members (in their membership page under their customer profile in Troly).
Use scheduled date slots to create membership orders
You are able to process club runs to create bulk membership orders but you can also complete this task manually if necessary. The scheduled deliveries are automatically calculated according to your club settings, but can be overridden in the customer's membership page to accommodate your members.
The Create button allows you to create the scheduled delivery for this customer only. If you see this button available, it means that the order has not been created yet.
If an order is in Awaiting for Confirmation status (meaning that the order is set as a Draft), an Edit button shows next to the delivery slot.
If you wish to skip a scheduled order for one particular member, you may click Skip:
As soon as an order is processed (paid and dispatched), it appears in the list as completed.
Manually change scheduled membership dates
You can review your member's scheduled order details, amend the dates and add specific notes to each single orders if needed. Learn click our Delay or Skip an Order, and Suspend a Membership article to learn more about amending scheduled membership orders manually.
Note that a delivery date can not be set after the next scheduled delivery date. See below for example. The 7 Feb 2019 can be updated up to the 7th of April 2019 because the next scheduled delivery date is set to be the 8th of April 2019.
Welcome members email
By default, an automated email is sent to members when they sign up. However, if you disable the 'New Member Welcome' email (from the Communications page), you can manually click the Send Welcome Email button from the customer's membership page.
Reminders and manual review
You can enter delivery-specific membership preferences for each scheduled delivery. Like the Membership preferences, you need to review them manually and no notification will be sent to the customer until you confirm the order. This will allow you to, for example, remember to add a birthday card in this specific shipment, or maybe apply an additional discount to cover the shipping costs as a one-off.
Membership prepayment options
The prepayment button opens a pop-up indicating the number, and amount of prepayments that the membership requires if set on the club membership page.If you click on Continue, it opens an order that allows you to confirm and process the prepayment. Once the prepayments have been paid, the prepayment button disappears from the top of the page and a confirmation message appears in a green box to inform you that the prepayments will be deducted from the future purchases.
From now on, the orders created from the scheduled deliveries on the membership page or from the bulk orders take the prepayments into account and are deducted for each purchase.If you do not wish to take a prepayment into account (e.g. for a special pack out of the commitment program), you can create an order by clicking on the Create an order button on the left inside of the customer page.
Suspend a membership
The Suspend button allows you to suspend a membership for an indefinite period of time if the customer needs to skip a club run for a given reason (e.g. moving, holidays, financial, overseas, health or other.). If the suspension is temporary, a reactivation date can be scheduled in the same window for the membership to be automatically reactivated.
When you suspend a Membership, any pending orders created as part of the Membership are cancelled. However, when setting a Membership on hold (meaning that you configure a reactivation date), the pending membership orders (created prior to the suspension via a Club Run) that are scheduled to be delivered within this holding period will be cancelled, not the ones that are due to be delivered after the end of the holding period.
If you wish to do a personal follow-up with the customer once the suspension is over, you can set a task reminder under Customers → Activity in the Feed section by clicking on the task icon. If no end date is set, the suspension will be permanent and lead to the cancellation of existing membership orders.
If you wish to skip one membership order as a one-off, you may use the skip button available on each membership pages.
Please refer to our dedicated Troubleshooting club run issues article if you run into an issue while configuring your Membership settings or if you notice anything inconsistent.