Meeting the people behind Ballabourneen Wines

This month we are delighted to introduce Natalie Binet, the operations manager at Ballabourneen Wine Co and Domaine de Binet, both recently restructured under the management of Binet Family Wines. She also runs direct sales for other wineries, namely Tatler wines in the Hunter Valley, NSW.

Along with winemaker-director-husband Daniel, they have both received continuous recognition, including the 5-star Winery James Halliday Award. Daniel is also regularly invited to judge regional, national and international wine shows and also acts as a consulting winemaker to other wineries.

Nat and Dan have been long time influencers on the direction of Troly. They discovered Troly shortly after the initial launch and has famously said “Anyone who wants a demo in the Hunter, send them to me!”  She explains how her journey started:

We were heavily dissatisfied with our wine club software, which was inflexible, not well tailored for the Australian market, very expensive and with bad support. We stumbled across Troly online, and quickly realised that it is truly built for wineries like us.

From the very early days Natalie’s “no bs” attitude has worked really well for Troly as we are not about the fluff, we are not about the sugar-coating, but instead we are all about results.

Today we are proud of providing the beautiful couple with the tools to make their everyday life easier. We believe each winery should not have to be trained IT professional to be able to sell their wines effectively. We believe people like Nat and Dan should focus on what they love most, the wines, the wine lovers and the winemaking life, not technology.

It has greatly reduced the manual, tedious tasks associated with each club run, allowing us to spend more time with customers and enjoying the winery. Most importantly, they are receptive to our feedback and are constantly improving the software.

Along the years, Natalie’s helpful insights and ongoing cooperation have helped improve many aspects of Troly. You can thank her for Successful Payment Confirmation and also the Ongoing Credit Card Validation which both help maximise the success of club runs.

Without such a tight partnership, Troly wouldn’t be the same. With Nat and Dan’s collaboration, we are able to better understand the needs of wineries like Ballabourneen Wines and Domaine de Binet, and provide them the tools they deserve to succeed.

Also we take this opportunity to say THANKS NAT! and we do so by offering you a 12 month free website hosting, worth $500! Woop woop! We are also looking forward to collaborating with you both and more importantly, seeing the tricks of the trade you will teach baby Jacques!

Last but not least, if you find yourself in the Hunter Valley, stop by Ballabourneen winery to say hi and enjoy a taste of their beautiful Ballabourneen La Mère Shiraz. #omg! You won’t leave without getting yourself a bottle or twelve! Oh, and we should also mention the Domaine de Binet Pinot Grigio which the colour alone is guaranteed to turn heads!

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