The future of wine sales

Enabling wine producers to generate more direct sales and allowing them more time to make beautiful wine!

All wineries are
not born equal

“With all costs considered, wineries producing 2,500 cases or less need at least 70% in direct sales in order to survive.”

Rob MacMillan, Silicon Valley Bank, Wine Division

Why Choose Troly

Working together towards better technology, better wine clubs, better sales and wineful lives.

Troly actually cares

Working with our community of smaller wineries. Together we promote your brand and your story. You take the spotlight. Without you, there is no us.

Optimise your sales

Together, we configure your Troly to get you started on the right foot and automate your day-to-day sales and relationship management work.


Get your time back

No more boring, repetitive tasks. As a winery, you should focus on wine, good times and customers relationships. Not spreadsheets.

Know your customer

One-click gives you access to complete customer history. Send automated yet highly-personalised follow-ups to help spread the love!

Simply the best all-in-one software for wine sales

Troly was designed by wineries, for wineries. A highly-tailored industry software with the flexibility you deserve


Integrated point-of-sale system


Powerful sales administration


Integrated e-commerce sales


Fully customisable to reinforce your brand

Use one or all of the features – everything is included!

Wine Club Sales Tracking

Record personalized preferences and club commitments.

e-Commerce and Point of Sale

Included POS directly connected to your existing or new site.

Payments and Shipping

Process payments and generate shipping labels in a single platform.

Reports and Accounting

Your data on demand, or sent to your accounting package

Our happy customers

"We have doubled the club membership and it still only takes a few minutes to send out a club packs. Thank you"

Maree Trevenen
Club Manager, Somerled

Gian Luca
Director, Federvini

Valery McCormack
Sales & Marketing, MOSS

"Product is very easy to use so I don't have to spend a lot of time training employees on it"

Mihir Kortak
Owner, Crown Wines

"Amazing! Club dispatch in no time and the included POS is perfect for signing up new members"

Gwenda Langford
Owner, Mount Ridge Estate

"Finally the reality of boutique wineries has been understood. Undeniable value for our business."

James Happs
Winemaker, Happs Wines

"As a small winery Troly allows us to be smart and focus on the product and sales, not technology!"

Ian Napier
Owner, Wombat Crossing

"Have spent months going through demos and expensive quotes and other software is blown out of the water by Troly and the team."

Danielle Legarré
Wine Club Manager, Domaine de la Gare

"I love it and will personally demo the software to any winery interested in wine clubs sales!"

Natalie Binet
Brand Manager, Ballabourneen

Troly is more than a wine club software

A turn-key wine e-commerce platform trusted by the best brands.

Implemented quickly and affordably.

Together, everybody wins


Wineries using Troly
Up to


Discount on shipping costs

Minutes per club member


Of visitors into members

Best of it all, now you can too!

Partner with us today for a better future

Troly Business Systems ACN 167 332 167. Troly is a Registered Trademark.