We enable wine producers to generate more direct sales

and (most importantly!) spend more time making beautiful wines

With costs considered, wineries producing 2,500 cases or less need at least 70% in direct sales in order to survive.Rob MacMillan, Silicon Valley Bank, Wine Division

Working together towards better technology, better wine clubs, better sales, more wineful lives.


We actually care

Working with wineries to promote their brand and their story. Without them, there is no us.

Get your time back

No more boring, repetitive tasks. Wineries focus on wine, good times and customers relationships.


Optimise your sales

Together, we configure Troly to get you started on the right foot and automate your day-to-day sales processes.

Know your customer

One-click access to complete customer history. Send automated yet highly-personalised follow ups.


  • Seriously guys, this software is spot on and the business behind it very switched on. My husband and I are in complete awe!Valery McCormack, Sales & Marketing @ MOSS
  • Have spent months going through demos and expensive quotes and other software is blown out of the water by Troly and the team.Danielle Legarré, Wine Club Manager @ Domaine de la Gare
  • The best initiative I have gotten across in years. I will keep a close eye on your arrival to Italy. The wine industry thanks you!Gian Luca, Director @ Federvini
  • I love it and will personally demo the software to any winery interested in wine clubs sales!Natalie Binet, Brand Manager @ Ballabourneen
  • We have doubled the club membership and it still only takes a few minutes to send out a club packs. Thank youMaree Trevenen, Club Manager @ Somerled
  • As a small winery Troly allows us to be smart and focus on the product and sales, not technology!Ian Napier, Owner @ Wombat Crossing
  • Product is very easy to use so I don’t have to spend a lot of time training employees on it.Mihir Kortak, Owner @ Crown Wines
  • Product is very easy to use so I don’t have to spend a lot of time training employees on itMihir Kortak, Owner @ Crown Wines
  • Finally the reality of boutique wineries has been understood. Undeniable value for our business.James Happs, Winemaker @ Happs Wines
  • Amazing! Club dispatch in no time and the included POS is perfect for signing up new membersGwenda Langford, Owner @ Mount Ridge Estate

The best all-in-one software for wine sales


  • Customer and Wine Club Management
  • Inventory & Stock control
  • POS and eCommerce
  • One-click Payments and Shipping

Fully customisable to reinforce your very own brand.

Use one or every features, everything is included!


Wine Club Sales Tracking

Record personalised preferences and club commitments.

eCommerce and Point of Sales

Included POS directly connected to your existing or new site.

Payments and Shipping

Process payments and generate shipping labels in a single paltform.

Reports and Accounting

Your data on demand, or sent to your accounting package

A turn-key wine ecommerce platform trusted by the best brands. Implemented quickly and affordably.

Together, everybody wins


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